Why digital collaboration will extend your audience
As the internet connects the globe, it’s difficult for brands to be seen as a leader of their industry whilst standing alongside so many others. This makes being seen as a leader highly lucrative, as consumers are directed to what stands above the crowd.
Technology buffs recognised the collaboration, and identified Dick Smiths as a leading brand. This raises Dick Smiths’ profits, promotes both Gizmodo and Dick Smiths, and engages an online video audience.
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